News About Canadians

Canadian Baseball League
announces
national TV deal

The Score Television Network
to air 18 regular season
CBL games,
All-Star Game and the Jenkins Cup
National Championship

VANCOUVER 23 January 2003 – The Canadian Baseball League is pleased to announce The Score Television Network ("The Score") has signed on as the league's national broadcaster for the 2003 season. The Score will air 18 regular-season CBL games, the mid-season CBL All-Star Game and the league's national championship series, the Jenkins Cup. "Baseball Night in Canada" will be seen Sunday nights across the country on The Score.

"We're thrilled to be a partner of the CBL, providing a vehicle to promote a new exciting league, the game of baseball, and particularly Canadian talent," said senior vice-president & general manager of The Score, David Errington. "The CBL will deliver high-quality baseball to all of our viewers throughout Canada."

The Score has approximately 5.2 million paying subscribers across Canada and has a history with baseball, last season airing ESPN's MLB Sunday Night Baseball and the popular Diamond Surfing telecasts.

"We're very excited, this is great for the league," said CBL chairman & founder Tony Riviera. "By televising a Sunday night Game-of-the-Week, in addition to the All-Star Game and the Jenkins Cup, we have a tremendous opportunity to deliver the CBL to millions of sports fans across Canada."

"In our inaugural season this level of exposure is critical," said CBL president and CEO Charlton Lui. "We're very pleased to be able to work with The Score. Their professionalism and high-standards are well established in Canada. We are already experiencing fantastic synergy in our cities, and with our partners, and this deal helps to create a great tradition," continued Mr. Lui. NEWW NEWWThe broadcast season kicks off with the first-ever Canadian Baseball League game, May 21, 2003, from Labatt Park in London as the London Monarchs host the Montreal Royales.
CBL teams will hold a series of instructional clinics for young ballplayers throughout the spring and summer months. Hall of Famer Ferguson Jenkins, Commissioner of Baseball for the CBL, and John Haar, former head coach of the National Baseball Institute and the Canadian National Team, and current Director of Baseball Operations for the CBL, will both be active on behalf of the CBL at these clinics, providing elite instruction from two of Canada’s greatest baseball icons.

The CBL’s Commissioner of Baseball is Canada’s own Ferguson Jenkins, the only Canadian-born player ever elected to the National Baseball Hall of Fame in Cooperstown, N.Y. The CBL’s director of baseball operations is John Haar, former head coach of the prestigious National Baseball Institute, the Canadian National Youth Team and the Canadian National Team. Our management team is lead by CBL chairman and founder, Tony Riviera, who brings over twenty years experience to the venture, including a decade in Major League Baseball, and president, co-founder and CEO, Charlton Lui, who brings two decades of proven corporate leadership and performance at company’s such as Apple, IBM, Stanford Research Center and Microsoft.

About the Canadian Baseball League

The Canadian Baseball League is a new international professional baseball league offering high caliber baseball to cities across Canada beginning in May 2003. For more information please visit the official website of the Canadian Baseball League at www.canadianbaseballleague.com.

Contact: Alex Klenman, CBL Director of Communications, 604-689-1566

AlexK@canadianbaseballleague.com

Special to Canadian Basebal News – 23 January 2003

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